Versace
Curved landmark screen · Piccadilly Circus
Screen-specific CGI
Creative built around the geometry of an iconic curved display, so the physical screen becomes part of the illusion rather than simply a place to show a flat film.
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CGI · OOH · Interactive · Physical · AI-enhanced
Make products
impossible to ignore.
From photoreal CGI and anamorphic OOH to interactive experiences and engineered physical demonstrations — Brown Bear helps brands show not just how products look, but how they work.
Beauty · Impact · Proof
Pixels, screens
and real things.
Brown Bear combines visual craft, screen-specific thinking and engineering-led demonstration. Choose a capability below to jump straight to the work.
01 — SCREENS
OOH & Interactive
Anamorphic CGI, screen-specific creative, dynamic content and audience interaction for digital out-of-home.
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02 — PIXELS
Product CGI
Photoreal product visualisation for beauty, behaviour, technical storytelling, campaigns and concept development.
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03 — REAL THINGS
Physical Demo Development
Rigs, prototypes and demonstrations that make product performance tangible and claims easier to understand.
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01 — SCREENS · OOH & INTERACTIVE
Built for the screen
it lives on.
From landmark digital OOH to retail fixtures and social formats, Brown Bear designs around the real display — its size, shape, viewing point and the context in which people actually see it.
Play full screen
Pepsi MAX
Anamorphic OOH
Anamorphic OOH
Perspective and depth make the product feel as though it can break beyond the screen and occupy the space in front of the viewer.
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Paramount · Transformers
Largest-scale screen execution
IMAX-scale takeover
The largest screen Brown Bear has delivered — a static anamorphic execution designed across the cinema façade to create a single large-scale illusion.
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De Beers
Premium landmark OOH
Scale without losing detail
Luxury product detail designed to remain readable at city-screen scale.
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Coleman
End-of-shelf retail display
Retail-scale anamorphic
The same depth illusion adapted to a smaller screen and much closer viewing distance.
GilletteLabs
In-store portrait display
Retail activation
3D product content composed for a close-viewed portrait screen.
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Visa
DeepScreen · Piccadilly Lights
Designed around the viewing point
Perspective and motion are tuned to where people actually stand, helping flat pixels read as a much deeper physical space.
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GilletteLabs
Social adaptation · 3D content
Beyond big screens
The same dimensional thinking can carry into phones, social and smaller digital formats.
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From landmark façades and city screens to retail and handheld formats
01 — SCREENS · OOH & INTERACTIVE
Put your name
on it.
NEWto Brown Bear · live interactive CGI
Take screen-specific CGI one step further: a working browser-based experience that personalises premium pre-rendered content live, without rebuilding the entire scene in a heavyweight real-time engine.
Don't just watch it.
Try it.
Enter a name in the live panel. Brown Bear combines pre-rendered photoreal CGI with live personalised graphics, surface wrapping, occlusion, reflections and foreground effects — while keeping the deployment deliberately lightweight.
Premium pre-rendered CGI with live personalisation
Browser-based deployment rather than a heavyweight realtime pipeline
No Unreal or full realtime 3D scene required
No GPU-heavy realtime rendering backend
Designed for web, retail displays and digital OOH
Moderated audience input can trigger personalised content safely
02 — PIXELS · PRODUCT CGI
Beauty, behaviour
and clarity.
Product CGI can make something desirable, reveal what is happening beneath the surface, explain performance and turn an early idea into something a client can see and respond to.
GilletteLabs
Photoreal product CGI
Product beauty
Precise lighting, materials, detail and camera craft for hero product imagery and premium launch content.
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Gillette
Mechanisms · Product performance
Technical visualisation
Show mechanisms, materials and product behaviour that are difficult — or impossible — to communicate clearly through filming alone.
Russell Hobbs
Pitch development
Rapid concept visualisation
Make an idea tangible quickly enough for a customer to understand it, react to it and buy into the direction before final production.
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Viakal
TVC · Social · End frames
Campaign-ready CGI
Controlled product imagery that can be art-directed precisely and adapted across TVC, launch, social, retail and end-frame applications.
More product CGI
One product.
Many ways to explain it.
Beauty frames, performance claims, technical overlays, product ranges and short-form campaign content can all come from the same controlled visualisation skillset.
Gillette Venus
Product range · Environment
Product range CGI
Multiple products presented together with consistent lighting, materials and art direction.
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GilletteLabs
Claim communication · TVC
Performance storytelling
Use CGI to turn a product claim into a visual idea that is quick to understand and hard to miss.
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Mechanism · Benefit visualisation
Show what filming can't
Reveal contact, motion and product behaviour at a level that is difficult to capture convincingly in-camera.
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King C. Gillette
Technical overlay
Graphic + CGI layers
3D content can carry motion graphics and technical overlays without losing product control.
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Product + pack
Short-form CGI
Compact product stories for campaign and social use.
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Recent highlight
Jo Malone
London.
A recent large-format product CGI piece built to turn a supplied key visual into something with more depth, motion and impact in the real retail environment.
The brief
Take a supplied 2D key visual and make the wave feel as though it breaks out into the real world. We treated the screen as a glass display case, allowing the splash to move in front of the bottle and create a convincing foreground layer rather than simply animating a flat image.
Technical route
Particle simulation created the water behaviour, but the splash was deliberately art-directed rather than left purely to physics. The shape, timing and flow were controlled so it still felt natural while keeping the Jo Malone bottle and label readable throughout the key moments.
Recent highlight · Full composition
AI-enhanced CGI
CGI-led.
AI enhanced
where useful.
AI is used as a production tool, not a substitute for craft — extending context, adding lifestyle richness and accelerating campaign-ready outputs around a controlled CGI product asset.
Product stays controlledCGI keeps proportions, design and important product details deliberate.
Context gets fasterAI can help build or extend lifestyle environments and supporting content.
More useful outputsOne controlled asset can feed hero imagery, social and explanatory formats.
Commercial, not gimmickyThe goal is usable brand content — not AI for its own sake.
Contextual outputFrom controlled product CGI to a believable lifestyle scene.
Before / after
See what the enhancement adds.
Drag across the image to compare the controlled CGI base with the enhanced, weathered and more contextual final treatment.
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03 — REAL THINGS · PHYSICAL DEMO DEVELOPMENT
Proof you can
put your hands on.
A newly expanded Brown Bear capability for proving product performance, explaining claims and turning ideas into working physical demonstrations.
17+ yearsNew to Brown Bear’s formal offer — not new to Dan. This capability builds on 17 years developing product demonstrations, prototypes and performance communication at P&G / Gillette before Brown Bear.
NEWto Brown Bear
Historical engineering reference
Engineering rigs & physical proofClose-up reference imagery showing the engineering, fixtures and 3D-printed mechanisms behind physical demonstration work.
Rapid prototyping / 3D-printing capability.
Illustrative 3D-printing / mechanical prototyping capability.
01
Technical storytelling
Turn complicated product benefits into something a client, consumer or sales team understands immediately.
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Performance rigs
Design and build physical setups that reveal, compare and prove real product behaviour.
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Prototype development
Explore and build how an idea works before committing to final manufacture or a larger production solution.
CURRENTLY IN DEVELOPMENT
Brown Bear physical demonstration work is underway, but current projects are confidential. The imagery shown here is illustrative rather than client work; approved project imagery will replace it as projects become shareable.
Why Brown Bear
Senior craft.
Direct collaboration.
A small, experienced studio combining high-end visualisation with client-side brand experience, product design and engineering thinking. Less hierarchy. More direct problem solving.
20+
years of product visualisation experience.
17
years at P&G / Gillette before Brown Bear.
CGI +
engineering thinking — product design, technical claims and physical demonstrations.
Direct
access to senior talent, fast iteration and fewer layers.
Need more stopping power?
Make people look.
Make the idea clear.
CGI · OOH · Interactive · Physical Demonstration