Engagement with live scores
Live scoreboard content versus advertising alone in Ocean / COG’s Wimbledon study.
Ocean / COG Research · 2019 ↗CRAFTED IN 3D. CONNECTED TO THE MOMENT.
Make your
creative
dynamic.
Beautifully crafted 3D. Live updates. A lighter way to make it interactive. Bring scores, colours and audience choices into your creative, without rendering the whole scene in real time.
Selected elements update within a finished CGI scene—reducing processing demands and, for suitable projects, development time and cost. Built for web, mobile and connected displays.
Digital out of home · Web experiences · Connected screens
Total attention time
Reported for Swarovski’s interactive campaign, where shoppers changed the screen’s colours.
Ocean Outdoor · 2018 ↗Games played in two weeks
Volvic’s interactive billboard invited shoppers to play a fruit-squashing game at Bluewater.
Grand Visual · Volvic Juiced ↗1 / 3
Published industry studies and campaign results, not measurements of Dynamic On Demand. Results depend on the creative, location and activation.
DON’T JUST WATCH. MAKE IT YOURS.
A small change.
A different experience.
Enter your name. Choose a colour. Watch them become part of the animated can, following its shape and movement.
This is Refresh: a working example of personalisation on a 3D surface.
Use the controls inside the demo, or scan its QR code to join on your phone.
Having trouble? Open the demo ↗HOW IT WORKS
Designed beautifully.
Built to change.
The finish of crafted CGI, with selected elements that can update while the experience runs.
Create the scene
Your product, beautifully lit and animated for its screen.
Choose what changes
Names, colours and live information become part of the 3D surface.
Connect the trigger
A data feed, campaign control or someone’s phone supplies the change.
Bring it to your screen
Selected elements update without rendering the whole animation again.
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See surface mapping in the live demo ↑CONNECTED. PERSONALISED. PLAYABLE.
Three ways to make
your creative dynamic.
Connect it to the moment. Put someone in control. Turn it into a game.
01 / DATA & CAMPAIGN CONTROL
Live moments. Fresh messages.
Use live data, schedules or brand controls to update your creative.
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Live sport
The score changes. So does the scene.
Bring scores and match moments onto a 3D object while the campaign runs.
LIVE SCORE → MAPPED CONTENTWeather
Rain arrives. The creative responds.
Local conditions can trigger a planned change, from a message to a closing car roof.
WEATHER → SCENE RESPONSE
Time & place
A different moment. A different message.
Switch the creative by hour or location: morning coffee, evening plans or a local welcome.
SCHEDULE → CREATIVE UPDATE
Campaign updates
New offer. Same crafted scene.
Update a product message, price or promotion on selected surfaces without rebuilding the animation.
CAMPAIGN CONTROL → LIVE LAYER
Countdowns
Make the next moment count.
Build anticipation for a launch, kick-off or event with a countdown inside the creative.
EVENT TIME → LIVE COUNTDOWN02 / PERSONALISATION & CONFIGURATION
Let people make it theirs.
A webpage or phone can control the experience. The shared display needn’t be a touchscreen.
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Names & messages
Make it feel like theirs.
Put a name or message on the product itself, following its surface, shape and movement.
NAME INPUT → PRODUCT SURFACEProduct colours
Their colour. On the big screen.
Let people choose a finish on their phone and see it appear in the crafted scene.
COLOUR CHOICE → CGI RESPONSE
Configurations
Explore the possibilities.
Explore selected fabrics, finishes and product options within a beautifully crafted scene.
PRODUCT CHOICE → PLANNED VARIANTIllustrative possibilities. Data feeds, product variants and creative responses are scoped for each project.
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Gamification
From passing by
to having a go.
Simple controls. Crafted CGI. Different outcomes. Turn your creative into a game people can play on their phone or in a browser.
01 / SIMPLE CONTROLS
Swipe. Hold. Tap. Play.
Time an action, aim, select or release. Simple phone or browser controls let people take part and see the creative respond.
02 / DIFFERENT OUTCOMES
Change what happens next.
A sequence of crafted CGI scenes plays according to the player’s actions and results—with different outcomes, reveals and endings.
03 / COMPETITIONS
Give them a score to beat.
Scores, countdowns and optional leaderboards give people a reason to join in, try again and improve their result.
Illustrative game concept. Controls, CGI sequences, scoring and competition mechanics are developed around your campaign.
BEYOND A SINGLE SCREEN
Big on the street.
Personal on the web.
Start with the idea. Build the dynamic experience around where people will encounter it.
01Out in the world
Dynamic out of home
Turn a billboard into a scene that responds to weather, local moments or live information. Add phone interaction when it serves the idea.
02On your website
Product experiences
Let visitors explore colours and personalisation in a crafted product animation, directly on a brand or product page.
03Close to the customer
Retail & events
Bring relevant messages and personalised moments into a store, an exhibition or a brand activation.
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The research behind the numbers +
Live scores: 5× engagement
Ocean Outdoor / COG Research, 2019. At Westfield London, dynamic live scoreboard content was reported as five times more engaging than pure advertising play. The study used eye tracking and skin conductance monitoring. This measures engagement in a particular Wimbledon setting, not five times as many interactions or sales.
Read the Wimbledon study ↗Interactive colour: 81.9% more total attention time
Ocean Outdoor, 2018. Swarovski’s Westfield activation let shoppers change the screen’s colours by standing on coloured floor spots. Ocean reported 81.9% greater total attention time (rounded to 82% above), alongside 28.1% longer dwell time. Prizes were also offered. The public summary does not fully specify the comparison baseline; this is a campaign result, not an average uplift for interactive screens.
Explore the Swarovski activation ↗Gamification: more than 6,000 games
Grand Visual reports over 6,000 games played during Volvic Juiced’s two-week interactive billboard experience at Bluewater. The touchscreen game included difficulty levels, prizes and product sampling. The figure counts games played, not unique participants, and is not an uplift comparison.
Explore the Volvic game ↗Further evidence: sales and memory
JCDecaux reported a further 8% sales increase during Cadbury’s Tesco campaign after generic creative was followed by 50 versions informed by store-level sales data. This supports data-informed creative, rather than isolating the effect of interaction or 3D.
Read the Cadbury case study ↗Neuro-Insight’s QMS study found creative that changed daily produced 38% higher long-term memory impact than unchanged creative by day five. This is a memory measure, not a sales or participation uplift.
Read the QMS research ↗These findings illustrate the potential of dynamic and interactive creative. None tests Dynamic On Demand or isolates its 3D surface-mapping technology, and they do not predict an individual campaign’s performance.
LET’S MAKE SOMETHING DYNAMIC
Got an idea?
Let’s talk.
Tell us what you’re trying to create. We’ll help work out the right dynamic experience for your screen, audience and campaign.
Creative development and CGI production by Brown Bear Productions.