GILLETTE
We created a series of relatively simple but beautiful CGI product shots so Gillette could use them for TVC and social posts to help showcase their new Male Intimate Grooming range!
PARAMOUNT
Working in partnership with our excellent client Ocean Outdoor, we created a massive anamorphic 3D image for the release of Tranformers: Rise of the Beasts. Using the scale and presence of Europe's most iconic out of home canvas, the banner was wrapped around the entire IMAX building (1,734m squared wrap) in central London!
We modelled the interior of the cinema in 3D, down to the actual seat numbers (which you can see if you look close enough) and then used some creative license, adapting it for the best visual impact.
VERSACE
Brown Bear Productions delivered a truly memorable OOH exeperience for the Versace Greca Goddess campaign. We were specifically responsible for creating all the CGI and had a significant impact on concept development. This was shown at the iconic Piccadilly Circus London and New York locations.
One challenging aspect of this project was creating maximum impact when the handbag is held out of the screen. We created what we called the "Iron man" effect, where the hand (and bag) actually detaches from the arm to help create more visual depth.
PEPSI
Created for 4 iconic screens throughout the UK (PrintWorks, WestField, St Enoch and Four Dials), we were responsible for creating all the CGI. The brief was to replicate and adapt the clients existing TVC to provide maximum impact in 3D in the OOH environment.
Bubble texture, number and placement were particularly important, so flexible and efficient simulations were required for quick iterations. Each screen required its own 3D scene as they were all different aspect ratios and viewed from different angles.
DE BEERS
The DeBeers content was shown at both Times Square New York and Piccadilly Circus London. It was important to the client that their existing 2D copy seemlessly transitioned into the 3D element and that the diamonds reflected the quality that they are known for.
Lots of sand simulations were required, but ultimately it was the products that were allowed to shine.
VISA
Created to showcase the trophy for the Women's Euros, this was our first significant project as Brown Bear Productions. Confetti is always fun, and no less when created digitally!
GILLETTE LABS
BBP created the 3D CGI element for this content and edited the piece together. The aesthetic had to match that of the wider campaign while capturing the detailed qualities of the razor. The screen it was displayed on was several feet high at eye level. It almost felt like it was another room in a line of high street shops.